Build a brand that actually works
with guidance from someone who’s done it.
1:1 coaching for ambitious women ready to launch or scale a social media/marketing agency or eCommerce brand — without the burnout, second-guessing, or fluff.
You’ve got the vision but feel stuck on the how.
You’ve got the vision but feel stuck on the how.
You’ve been watching everyone else “make it work” on Instagram, wondering if you’re missing something. You want to build your own brand – maybe it’s an agency, maybe it’s an eCommerce product you believe in – but the overwhelm is real:
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You don’t know where to start.
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You’re tired of second-guessing every decision.
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You’ve downloaded all the freebies and still feel no closer.
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You want to grow fast – but not at the cost of your sanity.
I get it. I was you.
From the founder of the 2025 Australian Champion Marketing Award winner - first place across Australia - The Purple Panda Agency.
From running an award-winning agency to helping you level up your own business – Cass brings the proven strategies that made The Purple Panda Agency Australia’s #1 in marketing straight into Coached by Cass.
I turned one idea into a thriving e-commerce business and another idea into an award-winning agency. You can too.
I turned one idea into a thriving e-commerce business and another idea into an award-winning agency. You can too.
I built my agency during lockdown – no funding, no team, just grit and strategy. Then I scaled it into a full-service team, created multiple brands, and won Marketing Agency of the Year in 2023.
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Now, I coach women 1:1 who are ready to take control of their time, talent, and income – and finally build the business they keep talking about.
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P.S. While Coached by Cass was created with ambitious women in mind, we proudly support male founders too – if the vibe fits, you’re welcome here.
This isn’t a course. It’s not a templated “six-figure” funnel.​ It's customised, in-depth mentoring - built around you and your goals.
This isn’t a course. It’s not a templated “six-figure” funnel.​ It's customised, in-depth mentoring - built around you and your goals.
This isn’t a course.It’s not a templated “six-figure” funnel.​ It's customised, in-depth mentoring - built around you and your goals.
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Help with pricing, branding, systems, team, onboarding, and scaling
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Access to my real-world strategies, templates, and hard-won lessons
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Weekly accountability, feedback, and mindset support
No fluff.
No gatekeeping.
Just clarity, momentum, and results.
No fluff.
No gatekeeping.
Just clarity, momentum, and results.
This is for you if...
You want to launch a social media agency or eCommerce brand – but need someone to show you how to actually do it step-by-step
You’ve launched your business but it feels messy, inconsistent, and like you’re making it up as you go
You want someone experienced in your corner showing you how it’s done – not another vague, recycled online course
You’re ready to stop second-guessing yourself and finally take your brand from idea → income
This is not for you if...
You’re looking for overnight results without putting in the work
You want a cookie-cutter course instead of personalised support
You’re not ready to take accountability for your goals
You expect someone else to build the business for you
You’re more focused on aesthetics than strategy
You’re not open to feedback or trying new things
You’re not serious about growing a sustainable, profitable brand
Why learn from me? Because I’ve actually built the business you’re trying to build - more than once.
Why learn from me? Because I’ve actually built the business you’re trying to build - more than once.
This isn’t just theory. It’s everything I’ve learned - tested, refined, and built into a coaching experience designed to turn big visions into clear strategy.
This isn’t just theory. It’s everything I’ve learned - tested, refined, and built into a coaching experience designed to turn big visions into clear strategy.
Featured in:
You don’t need more motivation.
You need a mentor.
Your dream business isn’t too big. You’re just missing the support to build it the smart way. Let’s fix that.
Frequently asked questions
Who is this coaching for?
This is for women ready to launch or grow a social media/marketing agency or eCommerce brand. Whether you’re just starting out or already in business but feeling overwhelmed or stuck – I’ll meet you where you’re at and help you scale from there.
Do I need any experience?
Nope. You don’t need a business plan, a logo, or even an Instagram handle. Just an idea, a willingness to learn, and the commitment to show up for yourself. I’ll guide you through the rest.
How is the coaching delivered?
Coaching is done either in person at my South Hurstville studio or via video/phone call – whichever suits you best. Sessions are personalised, practical, and designed to give you clear next steps each time we meet.
What will we cover in the sessions?
Every coaching plan is customised, but topics often include:
- Business planning and foundationÂ
- Brand strategy and positioning (Business and personal)
- Website and marketing collateralÂ
- Pricing and packaging your offers
- Content creation and marketing
- Systems, onboarding, and automation
- Client acquisition and retentionÂ
- Sales, confidence, and mindset
- Hiring, scaling, and managing growth
- If you’re starting an eComm brand, we’ll also cover product development, Shopify, launch strategy, and more.
How long is the coaching program?
 I offer a package made up of 1 x 1.5 hour session and 3 x 1 hour sessions. From there, you can choose to continue on a weekly, fortnightly or monthly basis.
Is this just for women?
While our coaching is designed with women in mind, I’m always open to working with men too. If you’re serious about building something powerful with purpose – you’re in the right place.
Can I join while working full-time?
Absolutely. Many of my clients start their business as a side hustle. We’ll create a game plan that works around your current schedule so you can grow sustainably.
Do you offer payment plans?
Yes. Payment plans are available for most packages – because I want this to be accessible and powerful.
How do I get started?
Just hit Book Your Discovery Call or Apply Now and I’ll personally be in touch. No sales pressure – just a conversation to see if we’re the right fit.